Tag Archives: subscriptions

To Stay the Course

supposing a treeThe Merriam-Webster Dictionary defines ‘stay the course’ as “to continue with a process, effort, etc., even though it is difficult. ” 

Wikipedia: “”Stay the course” is a phrase used in the context of a war or battle meaning to pursue a goal regardless of any obstacles or criticism.”

The Free Dictionary: “To persevere with as much determination, energy, or fortitude as one can….”

When the Covid-19 pandemic unceremoniously and without warning stopped all subscriptions and single issue orders to Alaskan History Magazine, I was certain there was no way I could continue publishing. With zero income, it would be impossible to print issues and buy postage for mailing. It took a few weeks of considering the situation and weighing my options, but I think I’ve found a workable solution: Digital magazines.

Alaskan History Magazine has been digital from the beginning; the first three issues were uploaded to issuu and are still available there to read free. The subsequent issues are available for $2.50 each, or $12.00 for an annual subscription. I will be focusing on how to utilize the digital publishing platform issuu to the best advantage, and to provide for downloading, sharing, and optimizing the digital magazine, online and offline.

May-June 2020 coverWith the singular exception of libraries, printed copies of the magazine will no longer be available by subscription, but they can still be ordered as single issues; more on that later. The long-awaited May-June issue will be in the mail by July 20th, several weeks late but hopefully worth the delay. It will be the final issue mailed to subscribers, and a letter will be included offering options for ending the current subscriptions.

I will be uploading the May-June magazine to the issuu website on July 25th, after the print version has reached subscribers, and I will upload the July-August issue on August 1st. After that each issue will be back on schedule to upload bimonthly, i.e., on September 1st, November 1st, January 1st, etc.

I hope this new publishing plan will prove workable and allow Alaskan History Magazine to continue providing outstanding articles, photographs, and other content on the north country for many years to come.

Helen

 

 

Digital Editions

Digital sub formDigital subscriptions to Alaskan History Magazine are available at Issuu, the digital magazine electronic publishing platform which was named one of Time magazine’s 50 Best Websites.

Single issues are $2.50, a digital subscription is $12.00 for one year (6 issues). All digital issues are free to print subscribers (contact for access code).

The first three issues of Alaskan History Magazine are available to read online, download, or share via email, Facebook, Twitter or Pinterest. The first three digital issues are free to view; issues after Sept-Oct, 2019 are available only to print or digital subscribers, and those who purchase the digital or corresponding print issue of the magazine.

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3 Digital issues



 

Press Release

May 10, 2019: FOR IMMEDIATE RELEASE

Contact: Helen Hegener (907) 521-5245
Alaskan History Magazine 
Alaskan History Magazine is an independently produced magazine portraying the colorful and important past of the Last Frontier as an exciting journey of exploration, sharing stories of the people, places and events which shaped Alaska’s history. The inaugural issue, May-June, 2019, features articles about the construction of the Alaska Railroad, Yost’s Roadhouse on the Richardson Trail, the barns of the 1935 Matanuska Colony Project, the 1909 Alaska-Yukon-Pacific Exposition, and the All Alaska Sweepstakes sled dog races in Nome. Additional articles highlight the pioneer photographers of Alaska, a photo gallery of snowshoes, half a dozen classic books from Alaska’s past, and an excerpt from Addison Powell’s 1902 explorations of the Copper River Valley. 
 
Alaskan History Magazine is published bimonthly, printed in full color, with no advertising, and the 48-page issues are perfect-bound with sturdy covers for safekeeping. The managing editor is Alaskan author Helen Hegener, whose books include Alaskan Roadhouses, The Alaska Railroad 1902-1923, The First Iditarod, Alaskan Sled Dog Tales, “A Mighty Nice Place:” The 1935 Matanuska Colony Project, The Yukon Quest Trail, and many more. The May-June issue is an anthology of excerpts from her books, future issues will feature a broad range of Alaskan history from multiple sources. Contributions are welcomed, submission guidelines are on the magazine’s website. 
 
Published by Northern Light Media, Alaskan History Magazine is $10.00 per issue, and $48.00 per year for six issues, both postpaid to U.S. addresses only. Single issues of the magazine are available at Amazon, but subscriptions need to be placed via the website (PayPal or credit card) or postal mail (check or money order). For more information visit the website at http://www.alaskan-history.com or on Facebook, Twitter, and Instagram. Alaskan History Magazine, P.O. Box 870515, Wasilla, Alaska 99687. 
 
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MAY JUNE 2019 COVER

Full Color, Ad Free

Page 1There are hundreds of options to consider when starting a magazine, and among the most significant is the question of whether to produce a full color publication or some combination of color, two-tone, and/or black-and-white. The biggest factor involves pricing, the cost of printing directly affecting the price of an issue and therefore a subscription. There is also the important question of presentation, what the magazine will look like and how it will be perceived by its readership, reviewers, sponsors, and potential advertisers. Remaining competitive to similar magazines is important, both in pricing and in the quality of content and appearance, not only to attract readers but to also attract potential writers, who are the lifeblood of any publication. 

Page 26Another point worth consideration is a little more esoteric, and that is the respect earned and deserved by history itself. I like to think that as an amateur historian I have a very high regard, almost a reverence for history, and I want that to shine through the pages of Alaskan History Magazine. For that reason I have chosen the full color option, with an understanding that it brings a daunting cover price of $10.00 per issue if the magazine is to be profitable, and profit will be necessary to pay writers and, eventually, a small staff. 

I can ameliorate the per-issue cost by offering a discounted subscription price of $48.00, saving $12.00 over a year, but that is still steeper than I’d hoped for. So I’m offering a couple of compromises: A black and white printed edition will be available at around 50%, and an online version will be accessible for even less. I am also exploring less expensive options for printing and distribution. 

Page 40I understand that advertising is an important element for most publications, and while it would potentially provide the financing for lower cover pricing, it would add complications which I do not want to handle right now, so Alaskan History will be advertisement-free at this time.

For now I want to concentrate on creating the best magazine I can, and that means focusing on the history, the writers, editing, proofing, photographs, graphics, the website, social media and everything that will go into producing each issue. Once the production is running smoothly I may reconsider the advertising option, or, more likely, seek a different way to lower costs.