Tag Archives: pricing

At Amazon

Small AmazonSingle issues of Alaskan History Magazine are now available at Amazon for $10.00 plus shipping (free for orders over $25 or free two-day shipping for Amazon Prime customers, visit the site for details). The first few pages of the May-June issue can be previewed with Amazon’s nifty “Look Inside” feature, and future issues will always be available for viewing and purchase through Amazon. Please note that Amazon ONLY sells single issues; subscriptions can ONLY be ordered from my website or via mail or email. Click here, or click on any image to visit the Amazon website.

For those who may be wondering, I don’t make as much money on orders placed through Amazon, but for those who prefer this option it’s a fail-safe way to order, and the orders do add to my overall seller’s status at Amazon, so it’s still a win-win. Plus I don’t need to handle anything, Amazon does it all, so it saves time and effort on my end (time is money!). It’s probably most convenient to add a copy of the magazine to another order being placed to take advantage of the free shipping option.

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In the Mail

20190505_192056The May-June issue of Alaskan History Magazine is in the mail and should be delivered this week to subscribers and anyone who ordered a single issue. If you have ordered an issue or paid for a subscription, and don’t receive your issue by May 10th, please let me know. If you haven’t subscribed or ordered yours yet, you can do so at the Alaskan History Magazine website or send a check or money order to:

Alaskan History Magazine
PO Box 870515
Wasilla, Alaska 99687-0515

20190505_192157A single issue of Alaskan History Magazine is 10.00, a one-year subscription (6 issues) is $48.00 (save $12.00), prices are postage paid to U. S. addresses. Issues will be available soon at Amazon for foreign orders, postage dependent on delivery destination. A digital edition will soon be available free to all subscribers.

Alaskan History Magazine is active on Facebook, Twitter, and Instagram; the website address is http://www.alaskan-history.com and the email address is alaskanhistory@gmail.com.

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The 48-page May-June issue, which carries no advertising in its 8.5” x 11” format, features a look at the construction of the Alaska Railroad, with historic photos of bridges halfway built, a narrow trail above Turnagain Arm which would become the rail roadbed, and Anchorage as a city of white tents along Ship Creek. From driving the first spike at Ship Creek to President Harding driving the final spike at Nenana, the story unfolds across 21 years of construction, from 1902 to 1923.

Also featured in the May-June issue is a tale about Margaret Murie, who would become the “Grandmother of America’s conservation movement,” traveling the Valdez to Fairbanks Trail as a 16-year-old girl. Early Alaskan explorer and scout Addison Powell tells of adventures in the Copper River Valley in 1902, and other articles include the great All Alaska Sweepstakes sled dog race, the 1909 Alaska-Yukon-Pacific Exposition in Seattle, and the 1935 Matanuska Colony barns. Shorter articles include a photo-feature of snowshoes, a look at a few Alaskan photographers, and brief reviews of a half-dozen classic books on Alaska.

The new magazine is published by Northern Light Media and edited by Alaskan author Helen Hegener, whose books include Alaskan Roadhouses, The First Iditarod, Alaska & the Klondike, “A Mighty Nice Place:” The 1935 Matanuska Colony Project, The Alaska Railroad 1902-1923, The Beautiful Matanuska Valley, and many others. The inaugural issue of the magazine is an anthology of excerpts from her books; future issues will include a wide variety of writers and new features. 

 

Full Color, Ad Free

Page 1There are hundreds of options to consider when starting a magazine, and among the most significant is the question of whether to produce a full color publication or some combination of color, two-tone, and/or black-and-white. The biggest factor involves pricing, the cost of printing directly affecting the price of an issue and therefore a subscription. There is also the important question of presentation, what the magazine will look like and how it will be perceived by its readership, reviewers, sponsors, and potential advertisers. Remaining competitive to similar magazines is important, both in pricing and in the quality of content and appearance, not only to attract readers but to also attract potential writers, who are the lifeblood of any publication. 

Page 26Another point worth consideration is a little more esoteric, and that is the respect earned and deserved by history itself. I like to think that as an amateur historian I have a very high regard, almost a reverence for history, and I want that to shine through the pages of Alaskan History Magazine. For that reason I have chosen the full color option, with an understanding that it brings a daunting cover price of $10.00 per issue if the magazine is to be profitable, and profit will be necessary to pay writers and, eventually, a small staff. 

I can ameliorate the per-issue cost by offering a discounted subscription price of $48.00, saving $12.00 over a year, but that is still steeper than I’d hoped for. So I’m offering a couple of compromises: A black and white printed edition will be available at around 50%, and an online version will be accessible for even less. I am also exploring less expensive options for printing and distribution. 

Page 40I understand that advertising is an important element for most publications, and while it would potentially provide the financing for lower cover pricing, it would add complications which I do not want to handle right now, so Alaskan History will be advertisement-free at this time.

For now I want to concentrate on creating the best magazine I can, and that means focusing on the history, the writers, editing, proofing, photographs, graphics, the website, social media and everything that will go into producing each issue. Once the production is running smoothly I may reconsider the advertising option, or, more likely, seek a different way to lower costs.