Tag Archives: advertising

Weekly News Signup

oie_294320PsjatQA3There’s a new signup form for the free weekly Alaskan History Magazine newsletter, emailed every Monday and chock-full of interesting stuff! Check it out here, and if you’re already a subscriber, why not direct your friends to join the fun and sign up for their own newsletter!

Brown Box

No Advertising

106. 1938 Cream of Wheat

1938 Cream of Wheat ad

Alaskan History Magazine is ad-free, dependent on subscriptions and single issue orders, and now the Alaskan History Magazine website is ad-free as well! I believe in free enterprise, and advertising where appropriate, but I want to present the history of our great state in the best light possible, and I think that means no ads for cars or computers or candy bars or anything else.

That policy may change sometime in the future if I can’t make ends meet as a subscription-based publication, but for now I’m happy to present only the history – and speaking of history, check out these wonderful old ads from yesteryear!

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1909 print ad for train travel to the Far West and the Alaska-Yukon-Pacific Exposition at Seattle via the Atchison, Topeka and Santa Fe Railway. The May-June issue of Alaskan History Magazine includes an article on the A-Y-P Expo! 

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1943 ad for White Trucks in The Saturday Evening Post. White Trucks were among those used in construction of the Alaska Highway from Dawson Creek to Delta Junction. 

Mellin's Girl

1898 Ad for Mellin’s Baby Food, Alice Van Doren, of Juneau, Alaska. Founded in 1866, The formula was advertised with the slogan: “Mellin’s Food for Infants and Invalids: The only perfect substitute for Mother’s Milk.”





Full Color, Ad Free

Page 1There are hundreds of options to consider when starting a magazine, and among the most significant is the question of whether to produce a full color publication or some combination of color, two-tone, and/or black-and-white. The biggest factor involves pricing, the cost of printing directly affecting the price of an issue and therefore a subscription. There is also the important question of presentation, what the magazine will look like and how it will be perceived by its readership, reviewers, sponsors, and potential advertisers. Remaining competitive to similar magazines is important, both in pricing and in the quality of content and appearance, not only to attract readers but to also attract potential writers, who are the lifeblood of any publication. 

Page 26Another point worth consideration is a little more esoteric, and that is the respect earned and deserved by history itself. I like to think that as an amateur historian I have a very high regard, almost a reverence for history, and I want that to shine through the pages of Alaskan History Magazine. For that reason I have chosen the full color option, with an understanding that it brings a daunting cover price of $10.00 per issue if the magazine is to be profitable, and profit will be necessary to pay writers and, eventually, a small staff. 

I can ameliorate the per-issue cost by offering a discounted subscription price of $48.00, saving $12.00 over a year, but that is still steeper than I’d hoped for. So I’m offering a couple of compromises: A black and white printed edition will be available at around 50%, and an online version will be accessible for even less. I am also exploring less expensive options for printing and distribution. 

Page 40I understand that advertising is an important element for most publications, and while it would potentially provide the financing for lower cover pricing, it would add complications which I do not want to handle right now, so Alaskan History will be advertisement-free at this time.

For now I want to concentrate on creating the best magazine I can, and that means focusing on the history, the writers, editing, proofing, photographs, graphics, the website, social media and everything that will go into producing each issue. Once the production is running smoothly I may reconsider the advertising option, or, more likely, seek a different way to lower costs.